Colour accuracy in photograpy

Colour accuracy matters more than you might think in the world of business. Have you ever noticed that the colours of your products or brand materials look different in photos? It could be a matter of white balance. Understanding white balance is crucial for presenting your products accurately and professionally. 🎨📸

#PhotographyBasicsCourse dives deep into white balance and other essential concepts.

Imagine the impact of showcasing your products with true-to-life colours! It's not just about aesthetics; it's about building trust and credibility with your audience. Join our course and start making your brand's colours pop! By mastering these skills, you can ensure your visuals always represent your brand in the best light.

Another great reason for colour composition in photography is that you get to have more control over where the eye naturally leads. As seen in the image above, the picture can be confusing when there’s a bright out-of-focus object behind the more naturally coloured subject. But by changing up the colouring and removing distractions you can really narrow in on what’s in focus.

Whenever you’re learning a new technique it’s best to get into a habit of taking the same picture multiple ways. Adding items one at a time and seeing what increases and decreases one’s ability to focus on the subject.

To learn more about colour composition and other techniques check out our online course - Mastering the Fundamentals in Photography.