The top 3 ways to position and compose pictures to ensure your product stands out
The top 3 ways to position and compose pictures to ensure your product stands out.
The Rule of thirds
Direct Centre
Flat lay
You want to address critical questions each time you create an image.
Where are you going to post the photo
Who is going to be the intended audience
How long will the photo be in use
Addressing these questions, you can determine which composition is best for your product.
Capturing Perfect Product Shots with the Rule of Thirds!
Addressing these questions, you can determine which composition is best for your product.
First, What's the Rule of Thirds? It's a simple yet powerful guideline that helps us compose eye-catching and well-balanced photos.
Here's how it works:
To get the rule of thirds, you will divide your photo into nine equal parts using two horizontal and two vertical lines, like a tic-tac-toe grid. Your phone will do this if you turn on the “Grid” tool in settings.
A key element is to position the most critical elements of your product within or along these grid lines and their intersections. This adds dynamic and visual interest to your image.
When should you use it?
It creates a natural focal point, draws attention to your product, and brings a sense of balance to the overall composition. Plus, it's a surefire way to make your images stand out!
Let's see it in action! In this photo, we've placed our excellent product—a miniature of ROB from Nintendo—along the right vertical line of the grid. This draws the viewer's eye right to the eyes and creates a visually appealing composition.
You can also use the Rule of Thirds to play with negative space and add a creative touch to your shots. For ROB, the negative space makes it look like he’s travelling in one direction. This also gives a sense of balance and allows room for potential text overlays or promotional messages.
Perfectly Centered: The Power of Symmetry in E-Commerce Photography!
Have you ever wondered why some products are in the centre, and others aren’t? Especially since we have the rule of thirds? Today, we're diving into the world of entered product photography. This is an exciting tip because it works wonders in the e-commerce world!
Picture this: a perfectly symmetrical shot where your product takes center stage on your landing page or store. It's visually captivating and incredibly compelling for e-commerce sites. Here's why it works like a charm:
The centred composition creates a sense of balance and stability, essential for showcasing products cleanly and professionally. It provides a clear focal point, making engaging with your product easier for potential customers.
A centred composition allows your product to occupy the maximum space in the frame, ensuring that it's the star of the show. This works wonders, especially when highlighting intricate details or showcasing the product's unique features.
Moreover, placing your product in the center is ideal for e-commerce platforms. It aligns with the user's expectations when browsing online stores, where product images are often displayed in a grid or list format. The centred composition makes your product instantly recognizable and enhances its visual impact.
Unleash Your Creativity with Flat Lay Photography!
What's a flat lay? It's a top-down view where you arrange your products and props in a visually appealing and organized manner on a flat surface.
Flat lays offer a multitude of benefits in the e-commerce world:
Creative Expression: Flat-lay photography gives you complete control over the composition. You can experiment with different arrangements, colours, textures, and props to create a unique and captivating image.
Context and Storytelling: By carefully curating the elements in your flat lay, you can tell a story and provide context for your product. Whether it's a travel theme with maps, passports, and adventure gear or a cozy vibe with blankets, mugs, and books, the possibilities are endless!
In this flat lay, we've assembled a health and wellness story. From the breakfast to the Instagram account on the phone to the mental wellness book they read. From the beginning, you can see a story to be told here… and not just the one in the book.
Tips for capturing the perfect flat lay:
Lighting is key: Make sure you have ample natural light or use soft artificial lighting, like a table lamp with a thin white pillowcase over the top, to avoid harsh shadows and achieve a balanced and well-lit image.
Play with angles: Experiment with different camera heights and angles to add depth and dimension to your flat lay.
Props and negative space: Incorporate props that complement your product and add to your story. Or lay out all the products in that line to visually share all that you have to offer. Remember to leave some negative space to give breathing room to your arrangement.
So, whether you're showcasing your latest fashion accessories, culinary creations, or beauty products, give flat-lay photography a whirl! It's a fantastic way to let your products shine while unleashing your inner artist. Get ready to capture those jaw-dropping, envy-inducing flat lays leaving your audience in awe!
